Subject: Summer's Top 7 Customer Loyalty Tips

From: "Loyalty Newsletter" <[email-masked]>
Date: Wed, 2 Aug 2006 14:37:31 -0500

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Traveling the Customer Loyalty Highway

August
2006

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Summer's Top 7 Tips for Success on Your Journey

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Tip #1: Turn Lackluster CRM Into Stellar Customer Loyalty

American CEO’s have reached a critical crossroads. They have invested hundreds of millions of dollars over the past 3-5 years in comprehensive CRM solutions. Now that these CRM systems are in place, they're asking, “Where are the results?” How did this happen? As with many great concepts, CRM has been implemented primarily by technology firms, and these firms have lost sight of the goal: customer loyalty and retention.

>> Click to Read the Full Article

>> Click to Learn More About CRM Focused Loyalty Programs

Tip #2: To Build Loyalty You Must First Build Trust

Based on extensive research into companies from start-ups to established institutions, including Harley-Davidson, Intuit, Cisco, and Dell, six bedrock ethical principles of loyalty emerge: (1) Never profit at the expense of partners; (2) Be picky (3) Keep it simple; (4). Reward the right results; (5) Listen hard, talk straight; and (6) Preach what you practice.

>> Click to Read the Full Article

>> Click to Learn More About Innovative Loyalty Programs

Tip #3: Innovation Will Keep Customers Interested

Aeroplan, Canada's enormous consumer loyalty club, is a coalition of more than 100 travel, retail and financial services brands. Millions of Canadians are already members. But hardly any of them clicked through on Aeroplan's member emails. Discover how Aeroplan's email design team ripped their welcome messages and monthly newsletters apart, and then put them back together again for increased results.

>> Click to Read the Full Article

>> Click to Learn More About Related Loyalty Programs

Tip #4: Don't Forget Your Existing Customers

Every management authority says that loyal customers are the cornerstone of long-term business growth. The reason is obvious: it is less costly to get existing customers to buy more than it is to find new ones. True? For incremental growth up to around 20% per year, the answer is yes. It's true.

>> Click to Read the Full Article

>> Click to Learn More About Customer Retention Programs

Tip #5: Adding E-Commerce Can Make All the Difference

On an average day, 10,000 visitors typically pay $20 each to tour the Georgia Aquarium. That alone is a huge win for a tourist destination that only opened last November. But here's an even bigger deal - 93% of tickets are sold online, directly from the Aquarium's Web site. Discover how an innovative approach to e-commerce can pay dividends.

>> Click to Read the Full Article

>> Click to Learn More About E-Commerce Programs

Tip #6: Success Requires More Than Just a Good Website

Many people are disillusioned with the “build it and they’ll come” theory where they invest significant resources in building a website only to see lackluster results. Or worse yet, they’re led to believe if they participate in search-engine, or pay-per-click hocus-pocus that’s all they’ll ever need to do. WRONG! Many end up wasting their time and hard earned money! The #1 marketing secret to online success is to combine offline marketing techniques with your website.

>> Click to Read the Full Article

>> Click to Learn About Innovative Web Design Programs

Tip #7: Above All, Keep Customers Happy

It's a well-known fact that it costs many times more to acquire a new customer than to keep doing business with your existing ones. For this reason, the best way to become profitable is to have loyal customers who keep coming back again and again. It's all about relationship building.

>> Click to Read the Full Article

>> Click to Learn More About Related Loyalty Programs

Whitepapers and articles you shouldn't miss.

º Using E-Commerce to Boost Customer Loyalty

º Innovation Works: Email Redesign Increases Loyalty Effectiveness

º Which is Better - Repeat Business or New Customers?

º Online Success Requires More than Just a Good Website

º Turn Lackluster CRM Into Stellar Customer Loyalty

º Improving Customer Retention

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REPORT: The Summer's All-Star Customer Loyalty & Incentive Programs

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View Sample Customer

Membership
Programs:

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View Sample Customer
Certificate
Programs:

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Click The Icon Below to Learn How Your Organization Can
Test One of These Programs:

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The Loyalty team has
completed projects for organizations large and small, including some names you might recognize...

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American Express

View an online presentation highlighting:

Pitney Bowes

Customer
Acquisition, Retention, and Loyalty Tools

Nokia

Innovative
Website Design Services

Bausch & Lomb

Integrated Consulting
Case Study

Qwest Communications

Multi-Channel Leads
Solutions

CIQ

The Value of
Innovation

MBNA

Breakthrough New
Product and Service Design

IDT

Innovative New Business
Development

MasterCard Int.

Business
Planning, Market Analysis, and Growth Strategies

Young at Art

Customer & Market
Research Innovation

General Mills

Online Marketing
Optimization: SEM, eCommerce, Metrics, SEO

Bank One

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