me, 2.0: jose nazario
beauty and the street
ann arbor democrat office
this is the ann arbor democratic HQ, an office on fourth street. it's
next to a place i like to go for lunch, eastern accents. good lunch menu, nice snacks, etc ...
the window used to have several bumper stickers that said various classic
anti-war statements, including "make love not war". they took those down once
kerry was reported firmly saying
he's still in favor of the war in iraq. this brings up a sore point
for me: while i'm opposed to bush and the current administration on so
many levels, i don't think kerry will win many votes this way, at least
beyond the already converted. he's just not playing it well. sure many
americans are for the war, but last time i looked it appeared a majority
doubted the sanity of it knowing what we know now. why isn't he taking this
line, which he's hiited at before? who knows. the democrats have long
been lousy at politicing, and sadly this year's election is probably
going to be down the drain for them. but they could have tried.
the emerging marketer in me is frustrated by the left's inability to
effectively create a message. this is a problem that runs top to
bottom, from organic milk to politics. the carton of organic milk
asks, "why should you drink organic milk?" it goes on to lecture you
abotu antibiotics and imply that you're a better person for drinking
organic milk. what would be more effective? "it's better for you, and
tastes better, too." same with politics, "our candidate is better for
you, your family, and the world at large."
one of the best commercials
that's been effective at this in recent memory is reagan's "it's
morning in america" commercial in 1984. for a great summary of
political advertising on TV, have a look at the american museum of the moving image and
their ongoing exhibit, the living room
candidate. you can view almost all of it online, but i think i'd love to
see it in person.
Last modified: Wednesday, Sep 01, 2004 @ 09:27pm
copyright © 2002-2005 jose nazario, all rights reserved.