Apache VHOSTing

["Brett Rilling" <selfism_(_at_)_hotmail_(_dot_)_com>]

I have Googled and I have explored the archives...to be honest I have found 
the answer about 15 times but I still can't get  VHOSTing in Apache to work. 
PLEASE HELP It has been 3 days and I guess I this is something I can't 
figure out myself..

I am running 3.4 and am trying to set up vitual hosting. Apache is chrooted 
and here are the highlights of httpd.conf:

DocumentRoot "/var/www"
<Directory "/var/www"
UseCanonicalName On

NameVirtualHost 12.248.50.244:80
<VirtualHost 12.248.50.244>
   ServerAdmin webmaster_(_at_)_www_(_dot_)_rumcheers_(_dot_)_com
   DocumentRoot /var/www
   ServerName www.rumcheers.com
   ErrorLog logs/www.rumcheers.com-error_log
   CustomLog logs/www.rumcheers.com-access_log common
</VirtualHost>

My directories are as follows:
$ pwd
/var/www
$ ls -al
total 40
drwxr-xr-x   9 root  daemon   512 Dec  9 04:55 .
drwxr-xr-x  22 root  wheel    512 May 16  2003 ..
drwxr-xr-x   2 root  daemon   512 Dec  2 05:23 cgi-bin
drwxr-xr-x   2 root  daemon   512 Dec  8 14:37 conf
drwxr-xr-x   5 root  daemon   512 Dec  8 10:53 htdocs
drwxr-xr-x   3 root  daemon  3584 Dec  2 05:23 icons
drwxr-xr-x   2 root  daemon   512 Dec  9 04:59 logs
drwxr-xr-x   4 root  daemon   512 Dec  9 05:03 user
drwxr-xr-x   2 root  daemon   512 Dec  9 04:56 www.rumcheers.com      
-->contains index.html 755

I have created a user account to poke around with:
username: why
passwd: whywhywhy!

I have tried every combination of these I could think of i.e.
1)Adding removing trailing / after /var/www for both <Directory an 
DocumentRoot
2)Using only the vitual hosts section and leaving the rest of the httpd 
unaltered
3)Using NameVirtualHost * and <VirtualHost *>  instead of an IP
4)Combining the Virtual Hosts componets with global config directives such 
as:ServerName, port, listen, etc

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